Proposal Utilisation of Marketing Communication Tools

Question: Discuss about the Project proposal report Utilisation of marketing communication tools to Promote infamous tourism sites in uk? Answer: Identifying various marketing communication tools Review The marketing communication tool that is utilised by the any hospitality organisation always targets the benefits enjoyed by the concerned organisation in terms of the promotion it makes for the infamous tourism sites of UK. As indicated by Batra et al. (2016, p.122), the different marketing communication tools comprises of advertising sales promotion, direct marketing, personal selling along with public relation activities. The Advertising is the best way to promote any product or services. Therefore, advertisement related to the concerned service s or the products is often available on the newspapers, televisions, radio along with the billboards, in order to attract more customers to the organisation and its service and products. However, sales promotion, avail the customers or the consumers with the discount coupons, loyalty clubs, incentives, membership coupons, attractive packages along with such others. Therefore, by providing the costumer with such related sales options , the more people get attracted towards the concerned services and product. Impact of marketing communication tool in promoting the infamous tourism sites In addition to above, the impact led by the marketing communication tool is effective in order to promote the infamous sites of infamous tourism sites. As indicated by Privitera (2016, p.24), the techniques that is frequently utilised by every organisation for promoting their unique product o service to the people that are unaware to the same is done by advertising. Therefore, in order to make people aware of anything that mode of advertising is utilised. Moreover, the advertisement made by the concerned organisation must be attractive enough in order to make tourists and other people urge to watch the entire advertisement related to the infamous tourism sites. Therefore, the impact that is laid by personal selling is not that effective than the advertisements and billboard. As for instances, unit can be further assumed that an information any be missed by an individual than the utilisation of the contents in billboards would further fill the individual with the relevant information. Challenges faced in implementing marketing communication tools for promoting infamous tourism sites As indicated by Peattie (2015, p.389), the implementation of the marketing communication tools in order to promote infamous tourism sites is a critical attempt. In addition to above, it is not necessary, that the people targeted by the concerned organisation would always get informed about the relevant product or services. Therefore, attempts hat are made by the concerned organisation must focus ob the contents that is presented in the advertisement of that particular information of the infamous tourism sites. In addition to above, the organisation further faced issues in terms of satisfying their targeted audiences, along with the relevant information that is further required to be portrayed in terms of the infamous tourism.Research In order to conduct the research project, the researcher will apply the Methodolo positivism research philosophy. In addition to above, there are different gy parameters that will be faced by the researcher, in order to conduct the taken research project . As indicated by Rey-Mart et al. (2016, p. 67), the research designs further help the individual to conduct the concerned research towards an accurate pathway. In addition to above, the research design will be selected by the concerned researcher is the Descriptive design that deal with the data collection with the help of the survey that will be conducted by the researcher. Moreover, the researchers will effort to target 100 people among the population of UK in order to structure the quantitative data. The survey that will be further conducted follows the online survey questionnaire format, so that more response and involvement can be achieved in less time.However, the research approach that will be selected by the researcher is the Deductive approach that further deals with the evaluation that would be acquired by the applicable theories as mentioned in the literature review. Therefore, buy marinating the above-mentioned philosophy, design approach and survey format, the research er further expects to gain relevant information related to concerned topic.Ethical In this research, the researcher may face different issues in order to conduct Considerati the research efficiently. The norms structured by the Data Protection Act 1998 ons will be followed and further maintained by the researcher (Legislation.gov.uk, 1998). In addition to above, the concerned Act portrays the confidentiality of the information that would be further collected by the researcher in favour of the research project. Therefore, the information that will be collected from the secondary sources would be considered to be followed in the rest of the research project. Moreover, there will be no external force given to the participants of survey. Timescales (Gantt Main Wee Wee Wee Wee Week Wee Chart) Activities/ k 1 k 2 k 3 k 9 15 to k 20 Stages to 3 to 9 to 20 to 15 24 Topic à ¢Ã¢â‚¬â€Ã‚  selection and its scope Page 5 of 8 Identificati à ¢Ã¢â‚¬â€Ã‚  on of secondary data sources Preparation à ¢Ã¢â‚¬â€Ã‚  of research proposal Preparation à ¢Ã¢â‚¬â€Ã‚  of literature review Description à ¢Ã¢â‚¬â€Ã‚  of research methodolog y Collecting à ¢Ã¢â‚¬â€Ã‚  primary data Analysing à ¢Ã¢â‚¬â€Ã‚  data Comparing à ¢Ã¢â‚¬â€Ã‚  findings Conclusion à ¢Ã¢â‚¬â€Ã‚  à ¢Ã¢â‚¬â€Ã‚  and recommend ations Final à ¢Ã¢â‚¬â€Ã‚  à ¢Ã¢â‚¬â€Ã‚  submission Analysis The possible outcomes that would be further acquired by conducting the research project will make the researcher acquire the authentic information in terms of the utilisation of marketing communication tools for promoting the infamous tourism sites in UK. Moreover, the researcher will get the important features related to the disappearance of the infamous tourism sites among the people of UK. In addition to above, the required sources that are selected as the secondary data sources were considered to be the refined information in terms of the selected research topic. References Batra, R. and Keller, K.L., (2016). Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Journal of Marketing, 80(6), pp.122-145.Gossling, S., Scott, D. and Hall, C.M., (2015). Inter-market variability in CO 2 emission-intensities in tourism: Implications for destination marketing and carbon management. Tourism Management, 46, pp.203-212. Peattie, K., (2015). Sustainability Marketing: Reconfiguring the Boundariesof Social Marketing. In Innovations in Social Marketing and Public Health Communication.pp. 365-389. Privitera, D., (2016). Poverty as a Tourism Attraction: Travelling on the Web. In Global Dynamics in Travel, Tourism, and Hospitality.pp. 23-40.Rey-Mart, A., Ribeiro-Soriano, D. and Palacios-Marqus, D., (2016). Entrepreneurial attributes of human capital and contingency factors in the culinary tourism. International Entrepreneurship and Management Journal, 12(1), pp.67-85. Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland, S. and Morrissey, S., (2016). Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. Journal of Interactive Marketing, 34, pp.37-48. Wojciechowski, Ã…Â .P. and Babjakov, V., (2015). Necromarketing in the Media and Marketing Communications. Social Communication, 2(2), pp.15-29. www.legislation.gov.uk, (1998) Data Protection Act 1998 Available at: https://www.legislation.gov.uk/1998?title=Data%20Protection%20Act%20 [Accessed on 18 Dec 2016]